Ready for the future: Saarschmiede puts on a fresh new look

Saarschmiede GmbH Freiformschmiede (Saarschmiede), a subsidiary of Saarstahl AG, is presenting its new brand identity: with its new corporate design, Saarschmiede has adopted the color scheme and “We are Pure Steel+” slogan from Saarstahl. The new look symbolizes more than just close ties with the Group: the re-branding also demonstrates a strong focus on the future at the historic forge.

“The new color scheme with the green forging in the logo now communicates this explicitly to the public,” explains Stefan Ackermann, Managing Director Sales. “Saarschmiede already manufactures highly advanced forged products using the electric arc furnace (EAF) in a CO₂-reduced process. Our quality products are used in the energy sector and in mechanical engineering, for example, and they enable our customers to significantly boost the efficiency of their own processes.” Aline Fery, Managing Director Technology and Finance, adds: “The re-branding carries a powerful symbolic meaning, especially for employees. In recent years we have worked together to prepare Saarschmiede for the future and we are among the top suppliers worldwide. The new design is not just a visual change; it demonstrates our commitment to innovation, high quality and good cooperation with our partners.”

The new brand identity is accompanied by a redesign of the website, which can be accessed as usual at www.saarschmiede.de. In addition, the website for the Pure Steel+ umbrella brand (www.pure-steel.com) offers interesting articles and a wide range of insights into the SHS Group (SHS – Stahl-Holding-Saar).