Clear positioning: Saarstahl Precision – processing companies in Saarland get a new brand identity
processing companies in Saarland get a new brand identity

The Saarland-based processing companies of the Saarstahl Group (Saarstahl Aktiengesellschaft) will now be operating together under the iconic Saarstahl brand. The four companies will now all use the “Saarstahl Precision” name with an additional name that describes each company’s specific product.

“We are using the names and the new corporate design now to also show the outside world what is inside our products: quality steel from Saarstahl,” said Daniël van der Hout, Chief Sales Officer at Saarstahl. He explained: “We view the re-branding as more than just a visual change. It stands for innovation, for high product standards and for partnership-based cooperation with our customers. With the new brand identity, we are consolidating our activities under the internationally renowned Saarstahl name in order to continue expanding our position in the market.”

As part of this realignment, Drahtwerk St. Ingbert GmbH will now operate under the name Saarstahl Precision Wire GmbH. Saar-Blankstahl GmbH will be known as Saarstahl Precision Bright Steel GmbH. In addition, Schweißdraht Luisenthal GmbH and Saar-Bandstahl GmbH will in future offer their products under the names Saarstahl Precision Welding GmbH and Saarstahl Precision Strip GmbH, respectively.

The re-branding enhances the visual recognition of the Saarland steel industry in the public eye. The processing companies are adopting the elements and color scheme of Saarstahl in their new brand identity. The shared slogan “We are Pure Steel+” also conveys their affiliation in the group of companies. The Pure Steel+ brand represents the corporate vision to be Europe’s most advanced and innovative steel manufacturer, even after successful decarbonization.

Information about the products and services is now bundled on the www.saarstahl-precision.de page. In addition, the website for the Pure Steel+ umbrella brand (www.pure-steel.com) offers a wide range of insights into the SHS Group (SHS – Stahl-Holding-Saar with the companies Saarstahl and Aktien-Gesellschaft der Dillinger Hüttenwerke) and the joint Power4Steel transformation project.